Estimated ROI Calculator

This calculator estimates the return on investment of organic content by comparing average paid ad costs across TikTok, Instagram, and YouTube. Enter your target views and content cost to evaluate potential savings.

This is the total amount you'd spend to create content (e.g., video production, editing, labor). We use it to compare how much you'd save versus paying platforms directly for the same reach.

 ROI (Return on Investment) measures how much value you gain from organic content relative to what you spent creating it. In this case, it compares your content production cost against what you'd pay for equivalent paid ad reach—highlighting the potential savings of growing organically.